SOCIAL MEDIA MARKETING CO

Google Search Central Search Central Documentation Search Console Google Search Central Search Central Home Search Central Documentation Was this helpful? Send feedback Introduction to structured data markup in Google Search bookmark_border Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. Why add structured data to a page? Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, which are called rich results. Here are some case studies of websites that have implemented structured data for their site: Rotten Tomatoes added structured data to 100,000 unique pages and measured a 25% higher click-through rate for pages enhanced with structured data, compared to pages without structured data. The Food Network has converted 80% of their pages to enable search features, and has seen a 35% increase in visits. Rakuten has found that users spend 1.5x more time on pages that implemented structured data than on non-structured data pages, and have a 3.6x higher interaction rate on AMP pages with search features vs non-feature AMP pages. Nestlé has measured pages that show as rich results in search have an 82% higher click through rate than non-rich result pages. Read more case studies from sites that have implemented structured data. How structured data works in Google Search Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general, such as information about the people, books, or companies that are included in the markup. For example, here is a JSON-LD structured data snippet that might appear on a recipe page, describing the title of the recipe, the author of the recipe, and other details:

Party coffee cake recipe

by Mary Stone, 2018-03-10

This coffee cake is awesome and perfect for parties.

Preparation time: 20 minutes